Marketing is concerned with how effectively you attract customers and how you position your business in the eyes of your audience; in other words, what is the message you send out; successful marketing means enhanced attractiveness combined with the right “positioning” within the Market. In addition, marketing is about applying the right strategies to promote your products or services, so that your message can reach the right people through the right medium.
In a second level of analysis, in order to be successful in marketing (thus having a flow of incoming customers and high sales revenues), you should be able to solve a problem effectively, i.e. have something of value to offer that people desire to buy to satisfy a need of theirs. And of course, this should be appropriately communicated: your target audience should know you and, most importantly, understand how you can make their life better, easier, richer, happier.
In fact, marketing is about both your overall business strategy and the specific methods / tactics you can use to communicate effectively with your clients (potential and existing), become more competitive, while creating relationships of trust, longevity and mutual benefit.
CONTENTS / SUBJECTS - Strengthening your business concept and developing a successful strategy - Creating your own unique identity (branding) and promoting it to the Market - Niche marketing: analyzing the needs of different types of customers -developing specialized offers - Advice and tips on how to create or improve your website; secrets, techniques and success practices - Harnessing the power of social media / a 7 step model to attract more customers through them - Additional tactics to augment your clientele (events, newsletters, references, networking, personal contacts) - Analyzing and improving the sales process in your business, so that you can close more customers - Personality and professional success: overcoming your fears, limiting beliefs and remaining focused on your goals